JumpStart Inc.

Your website should be the hub of all your marketing efforts…so is yours a 24/7 lead generating machine or an out-of-date embarrassment?

With years of digital marketing experience, the web gurus at Kiwi Creative—a Cleveland-based marketing studio for B2B software and technology companies—have seen the good, bad and downright ugly of all things website-related.

In this episode, Kiwi Creative's Jen Lombardi and Patrick Zangardi share their top 10 picks for things NOT to do when building or revamping your company’s website.

Direct download: 10-ways-to-ruin-a-website.mp3
Category:general -- posted at: 11:46am EDT

Building a brand today requires more than some brochures and the occasional press release.

Whether you’re wooing social media influencers on Instagram or pitching reporters in a newsroom, knowing how to find and engage the people who can help get your message to your customers is key.

On Wednesday, September 20th, JumpStart welcomed Kate Lienesch, PR coordinator for Hello, a Cleveland engagement agency, for an insightful presentation on how to work with third party influencers to help amplify your brand message.

Direct download: Outside-Influencers-Final.mp3
Category:general -- posted at: 9:13am EDT

When it comes to running a business, time stands still for no one. New competitors, new customers and new industry disruptions add up over time to create one simple truth—If you stop working to stay relevant, your business will inevitably start to decline.

In this session of "Scaling Up"—a new JumpStart event series focused on small business growth—a panel of entrepreneurs and small business owners talk about thinking creatively and reaching for the kinds of new opportunities that have helped them grow beyond what they previously thought possible.

Panelists:
Adam Fleisher - Owner, The Wine Spot
Brian Gale - CEO & President, I.D. Images
Dave Westerfield - General Manager, PACE Converting Equipment Company

Moderated by Greg Carlin

Direct download: GrowOrDie-Final.mp3
Category:general -- posted at: 11:07am EDT

Whether you live in Cleveland or California, building a world-class startup requires you to think on a global scale. 

On Thursday, March 30th, JumpStart invited a panel of experienced NEO entrepreneurs to Bottlehouse Brewery, to share real stories and offer real advice about getting the most out of your local resources, while also keeping your eye on the big picture.

Direct download: StartupStories-Local-Global.mp3
Category:general -- posted at: 4:46pm EDT

On Thursday, January 12, JumpStart hosted an IP workshop with Isaac Molnar, Assistant Attorney General and Intellectual Property Counsel, Business Counsel Unit for the State of Ohio.

 

This program focused on issues unique to web-based/software/app-based (“IT”) companies. The first topic, Intellectual property or IP, refers to trademark, trade secrets, patent and copyright law. Each of these areas has issues unique to IT companies including: scope of trademark protection for SaaS companies, steps to take to preserve trade secrets, patentability of software and copyright ownership rights in source code.

 

In the second part of the event, Mr. Molnar addressed transactional or contract issues with a focus on SaaS agreements and end-user license agreements (EULA).

Direct download: IP-Podcast-FINAL.mp3
Category:general -- posted at: 3:55pm EDT

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