JumpStart Inc.

Building a brand today requires more than some brochures and the occasional press release.

Whether you’re wooing social media influencers on Instagram or pitching reporters in a newsroom, knowing how to find and engage the people who can help get your message to your customers is key.

On Wednesday, September 20th, JumpStart welcomed Kate Lienesch, PR coordinator for Hello, a Cleveland engagement agency, for an insightful presentation on how to work with third party influencers to help amplify your brand message.

Direct download: Outside-Influencers-Final.mp3
Category:general -- posted at: 9:13am EDT

When it comes to running a business, time stands still for no one. New competitors, new customers and new industry disruptions add up over time to create one simple truth—If you stop working to stay relevant, your business will inevitably start to decline.

In this session of "Scaling Up"—a new JumpStart event series focused on small business growth—a panel of entrepreneurs and small business owners talk about thinking creatively and reaching for the kinds of new opportunities that have helped them grow beyond what they previously thought possible.

Panelists:
Adam Fleisher - Owner, The Wine Spot
Brian Gale - CEO & President, I.D. Images
Dave Westerfield - General Manager, PACE Converting Equipment Company

Moderated by Greg Carlin

Direct download: GrowOrDie-Final.mp3
Category:general -- posted at: 11:07am EDT

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