JumpStart Inc. (general)

Your website should be the hub of all your marketing efforts…so is yours a 24/7 lead generating machine or an out-of-date embarrassment?

With years of digital marketing experience, the web gurus at Kiwi Creative—a Cleveland-based marketing studio for B2B software and technology companies—have seen the good, bad and downright ugly of all things website-related.

In this episode, Kiwi Creative's Jen Lombardi and Patrick Zangardi share their top 10 picks for things NOT to do when building or revamping your company’s website.

Direct download: 10-ways-to-ruin-a-website.mp3
Category:general -- posted at: 11:46am EDT

Building a brand today requires more than some brochures and the occasional press release.

Whether you’re wooing social media influencers on Instagram or pitching reporters in a newsroom, knowing how to find and engage the people who can help get your message to your customers is key.

On Wednesday, September 20th, JumpStart welcomed Kate Lienesch, PR coordinator for Hello, a Cleveland engagement agency, for an insightful presentation on how to work with third party influencers to help amplify your brand message.

Direct download: Outside-Influencers-Final.mp3
Category:general -- posted at: 9:13am EDT

When it comes to running a business, time stands still for no one. New competitors, new customers and new industry disruptions add up over time to create one simple truth—If you stop working to stay relevant, your business will inevitably start to decline.

In this session of "Scaling Up"—a new JumpStart event series focused on small business growth—a panel of entrepreneurs and small business owners talk about thinking creatively and reaching for the kinds of new opportunities that have helped them grow beyond what they previously thought possible.

Panelists:
Adam Fleisher - Owner, The Wine Spot
Brian Gale - CEO & President, I.D. Images
Dave Westerfield - General Manager, PACE Converting Equipment Company

Moderated by Greg Carlin

Direct download: GrowOrDie-Final.mp3
Category:general -- posted at: 11:07am EDT

Whether you live in Cleveland or California, building a world-class startup requires you to think on a global scale. 

On Thursday, March 30th, JumpStart invited a panel of experienced NEO entrepreneurs to Bottlehouse Brewery, to share real stories and offer real advice about getting the most out of your local resources, while also keeping your eye on the big picture.

Direct download: StartupStories-Local-Global.mp3
Category:general -- posted at: 4:46pm EDT

On Thursday, January 12, JumpStart hosted an IP workshop with Isaac Molnar, Assistant Attorney General and Intellectual Property Counsel, Business Counsel Unit for the State of Ohio.

 

This program focused on issues unique to web-based/software/app-based (“IT”) companies. The first topic, Intellectual property or IP, refers to trademark, trade secrets, patent and copyright law. Each of these areas has issues unique to IT companies including: scope of trademark protection for SaaS companies, steps to take to preserve trade secrets, patentability of software and copyright ownership rights in source code.

 

In the second part of the event, Mr. Molnar addressed transactional or contract issues with a focus on SaaS agreements and end-user license agreements (EULA).

Direct download: IP-Podcast-FINAL.mp3
Category:general -- posted at: 3:55pm EDT

Entrepreneurship can be exciting and rewarding. But the long hours and high stress can take a real toll—on you and the people who care about you.

On Tuesday, December 6, JumpStart invited entrepreneurs and their families to the Great Lakes Science Center for an honest discussion about the sacrifices they make on a daily basis.

Sponsored by Goldman Sachs 10,000 Small Businesses initiative in partnership with Cuyahoga Community College.

Direct download: CandidConvo-Final.mp3
Category:general -- posted at: 10:03am EDT

On Thursday, October 27 JumpStart hosted a conversation about setting up a strong financial structure that can help attract investors and set up both startups and scaleups for long-term success.

The panel experts provided both insight and advice, as well as stories from real entrepreneurs who are leveraging strong financial practices to drive growth.

Direct download: AccountingForGrowth-Final.mp3
Category:general -- posted at: 9:59am EDT

Relocating to Cleveland’s reimagined Health-Tech Corridor (HTC) offers tremendous opportunities for innovative biomedical, healthcare and technology companies.

On Wednesday, October 19, JumpStart and BioEnterprise hosted a discussion on the opportunities available in the HTC, as well as an overview of the resources and funding available through both organizations.

Direct download: HTC-Podcast_FINAL.mp3
Category:general -- posted at: 3:34pm EDT

On Wednesday, September 21st, JumpStart hosted Jacquie Chakirelis, Senior Digital Director at Advance Ohio, for a discussion on the foundation of building a strong personal brand. In this podcast, Jacquie examines why the process of cultivating and managing a personal brand is so valuable for both entrepreneurs and business leaders, and also gives tips to help you start separating yourself from the competition immediately.

Direct download: Blockbuster-Brand-FINAL.mp3
Category:general -- posted at: 10:21am EDT

Ryan O’Donnell understands that great ideas don’t sell themselves. As co-founder and CEO of Cleveland-based SellHack, a sales prospecting and lead generation tool, he has set out to ensure the profitability of great products and services.

On September 14, Ryan led an interactive discussion, How To Get Your Next 100 Sales Leads, where he explained how technology can eliminate time-consuming manual processes—freeing time for entrepreneurs and sales teams to build relationships and close deals.

Direct download: 100SalesLeads-Final.mp3
Category:general -- posted at: 9:55am EDT